If you're worried about keeping your Virtual Assistant and Virtual Expert® clients during this pandemic, I am here to reassure you. There is zero need to worry.
Your clients need your assistance now, more than ever -- so they can pivot if needed and continue to grow their businesses.
Tip #1: Maintain Or Establish A Leadership Position In The Market
a. Facebook Live & Articles
c. YouTube Videos
d. LinkedIn articles & video
e. Get interviewed on podcasts
f. Do a webinar
g. Double down on everything you've already been doing to market and get seen
You will have a massive head start on all who wallow in the worry.
Now that you're communicating more and being seen more, here are a few steps to lead your market:
1.Address worries and concerns as they relate to how you serve your market
For example, if you are a bookkeeper for small businesses, they are probably worried about cash flow -- and since that's a topic you address for clients -- brainstorm with them how they might increase their cash flow.
If you're a blogger for small businesses, help by coming up with a list of blog topics your clients might want to have you write about that are pertinent to the pandemic. Reassure clients that these topics can help your client's clients in the same way you're helping.
2. Create a community – this is the time when people want a community
Help them figure out how to do curbside, takeout, or delivery.
Then help them get online to let the world know what they have available:
so they can sell: Housewares, Jewelry, Makeup, Books, Clothes, Gifts and Alcohol
Entrepreneurs and business owners are sure to have dozens, perhaps even hundreds, of projects they've put off.
a. Create that course
b. Write that book
c. Create a new lead magnet (or 2 or 3)
d. Record those videos
e. Start that LinkedIn or FB community
f. Do FB Ads (they’re about 20% cheaper)
g. Do LinkedIn marketing
h. Get Standard Operating Procedures (SOPs) written
When you implement these 3 tips, your clients will thank you, and they'll have an even greater need for your services.
So what's your next step to build your VA and VE® business? Subscribe to my YouTube channel. (Be sure to like and comment while you’re there.)