How To Market Your Business During A Pandemic

Dec 15, 2020

There are a lot of industries, such as restaurants and travel, that are hurting during the pandemic. 

Others are growing. Zoom is one and the Virtual Assistant industry is another.

During a pandemic is a great time to start and market your Virtual Assistant and Virtual Expert® business.

Here are 4 ways to market your VA and VE®  business during a pandemic.

1. Update Your LinkedIn Profile

Make sure your LinkedIn profile is up to date. Add a new, smiling photo. Add keywords so people can find your services when they search on LinkedIn or Google. (Yes, LinkedIn is searchable on Google also.) 

Keywords should include words that your ideal clients will use to search for the help they need:

  • - virtual assistant
  • - your services, such as bookkeeping, writing, editing, proofreading
  • - if you specialize in certain software, use those names. For example, Aweber, WordPress, Constant Contact or ConvertKit

2. Create Content

People have more time to consume content. Before Covid, everyone was busy going and doing. Now everyone is staying at home as much as possible.

That means they have more time to consume content. That's good for your VA business because prospects can consume YOUR content, and you can get clients faster and easier.

What type of content might you create?

  • - Blog
  • - YouTube Videos
  • - LinkedIn articles & video
  • - Facebook Live & Articles
  • - Get interviewed on podcasts
  • - Present a webinar

3. Reach out to past clients.

If you’ve been doing VA work for a while, I’m sure you have a few past clients who would be happy to hear from you. 

Let them know that you currently have some space available for them if they need help with anything. You can also ask them to spread the word and refer you.

4. Find Power Partners

Research to identify companies who have the same ideal clients as you. These should be companies who offer services different from yours. 

Reach out to those companies and ask if they'd be interested in chatting with you to find out if the two of you could help each other grow your businesses. Building relationships like this can be a goldmine for both of you.

Want to learn even more about building a profitable VA business? Subscribe to my YouTube channel (Like, Comment and Subscribe while you’re there.)

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