How To Market Your Business During A Pandemic

Dec 15, 2020

There are a lot of industries, such as restaurants and travel, that are hurting during the pandemic. 

Others are growing. Zoom is one and the Virtual Assistant industry is another.

During a pandemic is a great time to start and market your Virtual Assistant and Virtual Expert® business.

Here are 4 ways to market your VA and VE®  business during a pandemic.

1. Update Your LinkedIn Profile

Make sure your LinkedIn profile is up to date. Add a new, smiling photo. Add keywords so people can find your services when they search on LinkedIn or Google. (Yes, LinkedIn is searchable on Google also.) 

Keywords should include words that your ideal clients will use to search for the help they need:

  • - virtual assistant
  • - your services, such as bookkeeping, writing, editing, proofreading
  • - if you specialize in certain software, use those names. For example, Aweber, WordPress, Constant Contact or ConvertKit

2. Create Content

People have more time to consume content. Before...

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What Are The Benefits of Your Business Going Remote (for Good)?

Oct 23, 2020

by 

Is the era of working virtually from home finally upon us?

If Twitter is closing its office doors worldwide and other tech giants like Google, Amazon, and Facebook are extending office closures until as late as the fall of 2020 (or into 2021), how many other tech companies will follow in the steps of their industry leaders?

In other sectors like insurance and finance, we’ve heard Nationwide Insurance is talking about permanent telecommuting. Capital One announced to their workers (all 40,000 of them) they would remain out of the office at least through Labor Day.

Regardless of how you feel about industry giants or the belief that they already had tons of advantages – like plenty of hardware and software already at their disposal or enough revenue in reserves to properly outfit their employees – we can’t deny that these companies could be forging the future of business that extends beyond pandemic and social-distancing times.

This...

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Is COVID-19 The Best Test Case For Working Virtually or Remotely?

Aug 11, 2020

I’ve been watching the white-collar business world spin off its axis since COVID-19 hit. Employers everywhere scrambled to send their workforce home with enough of what they needed to keep business running. So it’s understandable to ask, “Is COVID-19 the best test case for working virtually and remotely”?

I’ve watched with wonder and curiosity – How will this impact the way we do business going forward?

I’ve also watched with considerable compassion – Feeling the pain of people struggling to navigate the integration of their work and home life for the first time… all the while dealing with the stress of the pandemic AND dealing with every member of their family also being home with them.

 

My Perspective

I have a unique perspective based on my own professional experiences. I’ve been working from home since 2001. My commute from “home” to “office” is a few steps downstairs into my...
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